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Based on past experiences of designing hospitality interiors from pubs, bars, restaurants to a 5-star hotel, has allowed me the opportunity to gain an in-depth understanding of how the industry actually works. In my opinion, the success of any hospitality interior must be directed at the appropriate target market and involves a well researched, in-depth and critical analysis in its own right, which entails dissecting the client brief with the primary focus being the targeted end-user.
Essentially, hospitality design is an indirect form of marketing through effective design.
During my early years within the hospitality industry, I have felt restricted and governed by real-life issues such as direct client engagement with their strong beliefs. As a result, I have seen my projects from a one angle perspective, therefore, lacking a neutral unbiased viewpoint. In recent years, this no longer stands true after rigorous self-assessments. Experience has taught me to be firm yet critical while offering my clients the highest level of concise, clear and unbiased advice. As a result, been at liberty to produce profound concepts within this competitive industry.
Affirming my understanding of contextual design processes and working in sync with the interior architecture of a building to create a sense of belonging and integration has vastly improved my spatial planning abilities. A seamless and harmonious adaptive re-use of space can only be achieved by linking the new design to the pre-existing interior architecture. In other words, finding a balance between positive and negative space with the negative space being the internal architecture.
I have concluded that great hospitality interior spaces are not just about meeting the client brief, budgets and aesthetic appeal to the end-user. Having an understanding of behavioural psychology (human responses shaped by the surrounding environment) is one way of creating a multi-sensory environment where occupants can forget inhibitions and positively connect with their surrounding. Another area of drastic personal improvement over the past few years was gaining a clear understanding of human factors such as proxemics and ergonomics where the end-user can collaborate effortlessly in a safe and comfortable environment,
Well-designed hospitality and retail venues, in my opinion, are all about understanding the context of both the end-user, the staff and the business objectives. By gaining a thorough understanding of the business drivers through extensive and comprehensive research and making calculated decisions. Currently being in an ardent position, I can confidently and profoundly advise my clients on making sound business decisions.
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Process and workflow | Jessica Lightbody, Interior Designers Surrey. What should our clients expect from our complete interior design service
Typical interior design process for both high-end residential and commercial clients.
Our Interior Design Process is based on small to medium-sized projects:
Detailed client brief
Assess the situation – have preliminary talks with planning authorities if required
Site Survey - measure and analysis (information gathered to produce floor plans)
Concepts / initial design work for client approval (visualisation, hand-drawn sketches, 3D models and CGI rendering)
Design development - draw up floor plans, space planning & furniture layout
Branding design - for hotel and restaurant interior designs, we work closely with graphic designers to develop your brand that works seamlessly with your new interior design scheme
Lighting design - produce a reflected ceiling plan layout
Sourcing materials gather samples for relevant presentation boards
Preparing supporting visuals such as sections, elevations & sketches if required
Furniture sourcing vital at this stage, check stock levels, availability and delivery times
Budget costing
Production of working drawings, specifications, schedule of works & tender documents for all trades if using individual companies.
Firm up estimates
Order building materials, hard floorings, sanitary ware - everything necessary for the structural stage
Order lighting, decorating materials, furniture (could take up to 12 weeks, depending on suppliers stock levels), fabrics (could take up to 2 weeks) and accessories • Formal application made to Planning authorities if required
Appointment of contractors/letters of agreement/contract acceptance
Produce job programme and time-table
Regular site supervision
Structural work: demolition and building, first installation plumbing, first fix electrics, hard flooring installed, sanitary ware and so on at this stage, which will be followed by preparation and redecoration.
Supervision of redecoration; preparation followed by decoration. Starting with the top floor and work down and to begin with ceilings within a room.
Built-in furniture installation or floor sanding should be done between preparation and final decoration.
Flooring contractors, curtain makers and other specialist makers may have to return for final measurements at this stage. Second fix electrics.
Installation of furniture and furnishings if required – for example, flooring/ carpet laying
Decorating: delivery and positioning of furniture, hanging and dressing of window treatments (includes the fitting of poles and tracks etc). Hanging artwork and accessorising and dressing the room with plants, mirrors, decorative objects
Snagging, completion and handover
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