Based on past experiences of designing hospitality interiors from pubs, bars, restaurants to a 5-star hotel, has allowed me the opportunity to gain an in-depth understanding of how the industry actually works. In my opinion, the success of any hospitality interior must be directed at the appropriate target market and involves a well researched, in-depth and critical analysis in its own right, which entails dissecting the client brief with the primary focus being the targeted end-user.
Essentially, hospitality design is an indirect form of marketing through effective design.
During my early years within the hospitality industry, I have felt restricted and governed by real-life issues such as direct client engagement with their strong beliefs. As a result, I have seen my projects from a one angle perspective, therefore, lacking a neutral unbiased viewpoint. In recent years, this no longer stands true after rigorous self-assessments. Experience has taught me to be firm yet critical while offering my clients the highest level of concise, clear and unbiased advice. As a result, been at liberty to produce profound concepts within this competitive industry.
Affirming my understanding of contextual design processes and working in sync with the interior architecture of a building to create a sense of belonging and integration has vastly improved my spatial planning abilities. A seamless and harmonious adaptive re-use of space can only be achieved by linking the new design to the pre-existing interior architecture. In other words, finding a balance between positive and negative space with the negative space being the internal architecture.
I have concluded that great hospitality interior spaces are not just about meeting the client brief, budgets and aesthetic appeal to the end-user. Having an understanding of behavioural psychology (human responses shaped by the surrounding environment) is one way of creating a multi-sensory environment where occupants can forget inhibitions and positively connect with their surrounding. Another area of drastic personal improvement over the past few years was gaining a clear understanding of human factors such as proxemics and ergonomics where the end-user can collaborate effortlessly in a safe and comfortable environment,
Well-designed hospitality and retail venues, in my opinion, are all about understanding the context of both the end-user, the staff and the business objectives. By gaining a thorough understanding of the business drivers through extensive and comprehensive research and making calculated decisions. Currently being in an ardent position, I can confidently and profoundly advise my clients on making sound business decisions.
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